Bang! Bang! Bang! The hammer comes down again and again, nailing those wooden planks in place. Finally, it’s done: you’re trapped. No windows, and the only door nailed shut.Those business gurus told you to pick a niche, and so you did. And now you’re stuck there, for the rest of your days. G’bye creativity. G’bye freedom. G’bye.Does a niche really give your creativity a death sentence? Well, sure, a -niche- can kill your creativity. But, you might’ve mis-heard. ‘Cause it’s not a niche you’re wanting, it’s a problem.A niche is a “specialized but profitable corner of the market.” For instance, providing valves for industrial manufacturing is a niche. A niche is also an ecological term: “A position or role taken by a kind of organism within its community.”The thing about a business niche is that the ecology of the market can change, and your niche can go away. Not to mention feeling stuck just pumping out those valves (so to speak.)The difference between a niche and a problem. A niche is aimed at something that exists, a physical manifestation of the market. A problem is something that continues to exist, even when the market changes.For instance, if you are in […]

Full Article At: KnowHow-Now.com Articles

Bookmark to: